|
THE EMERGENCE OF HYBRID VEHICLES
Hybrid electric vehicles have had a long history,
but only recently have a conjunction of forces resulted in this technology
coming to the market as a mass-market product. This conjunction illustrates
the melding of consumer attitudes, significant investments in new
technology, public policy, environmental activism, and government
regulations.
Regulatory Initiatives
Topography, climate, population and the large number of vehicles
have resulted in California, and Los Angeles in particular, having
the worst air quality in the United States. The prime cause of this
poor air quality has been vehicle emissions.
The California Air Resources Board, the state regulatory agency
responsible for air quality issues, is permitted under the United
States Clean Air Act to regulate vehicle emission standards for
vehicles sold in that state. In 1990 CARB responded to the challenge
of meeting its air quality targets by implementing a new set of
regulated emission standards for vehicles. These new standards,
the most stringent in the world, were called LEV – Low Emission
Vehicle standards.
LEV and ZEV – Technology
Forcing Standards
The CARB regulation required that all new vehicles sold in that
state beginning model year 1998 meet the new stringent LEV family
of tailpipe emission standards. These standards included Transitional
LEV, LEV, Ultra LEV, Super Ultra LEV and ZEV, or zero emission.
The most controversial aspect of the regulation was the requirement
that a percentage of new vehicles sold in the state be ZEV’s.
The regulation required that in 1998 2% of all new vehicles sold
in the state by major manufacturers be zero emission and by 2003
10% of new car sales would have to meet this requirement.
Actions By Other Governments
In 1994 the British Columbia Government proposed to follow California’s
lead and implement similar regulations on a similar timetable except
for the ZEV requirement. States in the northeast US such as New
York and Massachusetts, which under the US Clean Air Act are allowed
to adopt the California regulations, did so. Given the integrated
nature of the auto industry in North America the result was a strong
regulatory momentum in both the US and Canada to dramatically reduce
emissions from vehicles.
Technical Options For Vehicles
and Fuels
The powerful regulatory movement resulted in a technical challenge
for vehicle manufacturers to achieve the LEV standards for conventional
vehicles using internal combustion engines operating on gasoline.
In order to achieve the LEV standards substantial investments were
made in new engine control technologies, new engine designs, enhanced
fuel management systems and catalytic converters. At the same time
California led the way in requiring that gasoline be reformulated
to facilitate vehicles meeting the LEV standards. Canada has a similar
fuel requirement that will take effect in the year 2006.
One strategy some manufacturers have adopted in efforts to meet
the LEV standards was optimizing engines to operate on cleaner burning
alternative fuels like natural gas, propane, ethanol and methanol.
Due to cost and fueling infrastructure constraints, only a few models
have been introduced to the market with limited success. Due to
consumer acceptance issues most manufacturers have focused on developing
vehicles that operate on gasoline and meet the LEV standards.
ZEV Mandate – The Big
Issue
For manufacturers the ZEV regulatory requirement was a major challenge.
To offer a product that had no tailpipe meant that such vehicles
would need to use a variety of new technologies, many of which yet
had to be technically or commercially proven, meet cost criteria
and be acceptable to consumers. The elimination of the tailpipe
also eliminated the combustion engine as the source of motive power.
This meant that vehicles had to use an electric drive that would
be powered by either a battery based or fuel cell based system.
As fuel cells were still under development the major short-term
product development focus for manufacturers was battery-based vehicles.
Battery Vehicles Enter Test
Markets
By the mid-1990’s vehicles such as Ford
Ecostar , Toyota
RAV4 EV and General
Motor's EV-1 were on the road as test vehicle platforms. Other
manufacturers also released their versions of battery-based vehicles.
Perhaps the most popular model of the battery-based electric vehicles
was the Ford
Ranger Pickup truck, which saw 2,000 of these vehicles placed
in specialized fleets prior to the termination of the program.
As manufacturers invested billions of dollars in developing battery
based vehicles the auto industry was not convinced that a market
existed for vehicles which had a range of only 150 Km between charges
and for which batteries cost in the order of up to $15,000 extra
per vehicle. These factors plus recharge times of five hours per
vehicle resulted in extensive discussions, studies, hearings and
legal actions by auto makers to modify California’s original
ZEV requirement, which has been only partially
successful.
The Path To Hybrids
A key outcome of the multi-billion dollar investments in battery-based
technologies was that a hybrid type vehicle, using a combination
of a gasoline driven internal combustion engine, and a scaled down
battery, would almost achieve CARB’s ZEV requirement. Such
a vehicle would also be substantially less expensive than a pure
battery vehicle while offering all the standard operational features
consumers expect from a conventional gasoline fueled vehicle.
In 1997 Toyota introduced into the Japanese market the first generation
hybrid Prius. In 2000 a Prius model was introduced into Canada,
as was the Honda Insight, a two-passenger vehicle. Consumer acceptance
of the third generation 2003 model Prius has been very positive
with even Hollywood celebrities driving and touting the vehicle.
Honda successfully migrated its hybrid technology to the 2003 Civic
model and many other manufacturers have announced they will be introducing
hybrid vehicles in their product line.
Fifteen Years of Accomplishments
There were two very significant accomplishments from California's
LEV program that forced technology development. One, all gasoline
fueled vehicles have become much cleaner with even a few 2004 gasoline
only models meeting the PZEV (partial zero emission) standards,
a feat thought impossible a few years ago. A PZEV is a vehicle that
meets the Super Ultra Low Emission Vehicle (SULEV) tailpipe standard,
has near-zero evaporative emissions and its emission control equipment
has a 15-year/150,000 mile (240,000 km) warranty.
The second major accomplishment was that manufacturers have invested
in developing and bringing to the market price-competitive new technologies
that are being well received by consumers, such as hybrids. In the
case of some hybrids, during certain portions of their drive cycle,
they are indeed true electric, zero emission vehicles.
Scale matters in the auto industry and as hybrid technology rolls
out across more vehicle models costs should decline as a function
of volume over time. This is good news for Canadian drivers, as
they will benefit from having this technology migrate into many
different vehicles in the coming decade. It's also good news for
the environment as greenhouse gas emissions from vehicles will decline
as more low- or no-emission vehicles are used. The stringent LEV
standards will also result in a reduction of smog in cities.
ZEV’s Continue In Our
Future
The next decade will continue to be exciting in the development
of vehicles. California’s ZEV requirement remains in force
with a sales requirement for fuel cell vehicles in coming years.
This should reflect well on Canadian companies like Ballard
that specialize in developing fuel cells for vehicles.
Prepared by Dennis Rogoza, Rogoza Consulting Group
|